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Title
Text copied to clipboard!Programmatic Media Buyer
Description
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We are looking for a Programmatic Media Buyer to join our dynamic marketing team. This role is ideal for someone who is passionate about digital advertising, data-driven decision-making, and leveraging technology to optimize media buying strategies. As a Programmatic Media Buyer, you will be responsible for planning, executing, and optimizing programmatic media campaigns across various platforms to drive performance and achieve client goals.
You will work closely with internal teams including strategy, creative, and analytics to ensure campaigns are aligned with overall marketing objectives. Your expertise in demand-side platforms (DSPs), real-time bidding (RTB), and audience targeting will be crucial in delivering high-performing campaigns. You will also be expected to stay up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising.
The ideal candidate has a strong analytical mindset, excellent communication skills, and a deep understanding of the programmatic ecosystem. You should be comfortable working in a fast-paced environment and managing multiple campaigns simultaneously. Experience with platforms such as The Trade Desk, DV360, or MediaMath is highly desirable.
Key responsibilities include campaign setup, budget management, performance analysis, and reporting. You will also be responsible for identifying opportunities for optimization and scaling, as well as troubleshooting any issues that arise during campaign execution. Your ability to interpret data and translate insights into actionable strategies will be essential to your success in this role.
This is a great opportunity for someone looking to grow their career in digital marketing and be at the forefront of programmatic media buying. If you are a results-driven individual with a passion for digital innovation, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Plan and execute programmatic media campaigns across multiple platforms
- Manage campaign budgets and pacing to ensure optimal performance
- Monitor and analyze campaign performance metrics
- Optimize campaigns based on data insights and KPIs
- Collaborate with internal teams to align media strategies with business goals
- Utilize DSPs and other tools to manage media buys
- Conduct A/B testing to improve campaign effectiveness
- Generate detailed performance reports and present findings
- Stay current with industry trends and emerging technologies
- Troubleshoot and resolve campaign delivery issues
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field
- 2+ years of experience in programmatic media buying
- Proficiency with DSPs such as The Trade Desk, DV360, or MediaMath
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Experience with data analysis and reporting tools
- Understanding of RTB, audience targeting, and ad exchanges
- Ability to manage multiple campaigns and deadlines
- Detail-oriented with strong organizational skills
- Knowledge of digital marketing metrics and KPIs
Potential interview questions
Text copied to clipboard!- What DSP platforms have you worked with?
- Can you describe a successful programmatic campaign you managed?
- How do you approach campaign optimization?
- What metrics do you prioritize when evaluating performance?
- How do you stay updated on programmatic trends?
- Describe your experience with A/B testing in media buying.
- How do you handle underperforming campaigns?
- What is your experience with audience segmentation?
- How do you ensure alignment between media strategy and business goals?
- What tools do you use for reporting and analysis?
